In Conversation with Kristen Ginn

Tell us about your background: 
Through a twelve year career in the fashion industry and four year career in the legal cannabis business, I have developed a valuable and uncommon set of skills. My passions are in coloring in brand white spaces, creating effervescent customer experiences, and engaging digital crowds in conversation.

I am a SCAD alumni, and have worked in accessories and lifestyle design my entire career. My experience spans from designing luxury runway handbags to creating acrylic tissue box covers to engineering legally-compliant cannabis packaging. I am passionate about mixing design, marketing and branding together to create a unified brand voice. I prioritize fun, function, and optimism in design.

Art Directed/Produced Campaign for Flower by Edie Parker (Pat Roxas @a_photographed_memory for @edieparkerflower)

What do you wish you’d known when you started out?

I wish I knew how to draw better boundaries between my work life and create a better balance, but I also am grateful for my 'hustle' days.

Best career advice you've ever received?

Mistakes are opportunities for growth. A setback is a set up for a comeback.

What leadership qualities are important to you?

Empathy, Realism, Optimism.

Designed/Developed pipe for Go Easy Shops (@Goeasyshop)

What has been the biggest challenge in your career so far? 

Figuring out what to do next!

And for fun, what is your favorite wardrobe staple?

My Entireworld (RIP) Oversized Men's Button down (blue and white vertical stripes).

LinkedIn: https://www.linkedin.com/in/kristenginn/

Website: www.kristenkyleginn.com

Instagram: @kristenkyleginn