In Conversation with Julianna Bass

Nov 16

Tell us about your background:

I am the Founder and Creative Director of my eponymous brand that began in a Berlin atelier and debuted in 2015 during New York Fashion Week. The brand has been featured in numerous prominent U.S. and international publications. I was awarded placement in the Gen Art Style Awards two years consecutively and named a Rising Star for Womenswear by the Fashion Group International in 2019. Vogue also stated, “Bass’ designs speak to the woman who isn’t afraid to embrace classic style on her own terms”. (I couldn't leave that out :)

Originally from Tennessee. I moved to New York to attend the Fashion Institute of Technology and went on to develop my skills while working at Bill Blass, Elie Tahari, and Marc Jacobs. I have developed a keen interest in fashion technology over the years after collaborating with Loomia NY to develop a consumer controlled color changing dress that debuted at my Spring/Summer '18 runway show. And, I am continuing to explore this world in hopes of bridging the gap between fashion and tech to reduce consumer excess and waste. Currently, I am working on a textile integration that will ensure a future where our clothing works for us on an emotional level.

Additionally, I consult for both fashion start-ups and established brands, bringing their visions to life through conscious design. I live and work in Brooklyn, NY.

What do you wish you’d known when you started out?

It takes more than just raw talent. And, it took a lot of therapy for me to accept this notion. Ha!

Best career advice you've ever received?

Play the game, but don't get caught up in it. It's all temporary.
Expand your skillset beyond your passion.

What leadership qualities are important to you?

Integrity, honesty, an innovative spirit, far-sighted thinking

What has been the biggest challenge in your career so far?

Pivoting, restructuring, and fund raising. Are you ready to open this can of worms? Ha!

And for fun, what is your favorite wardrobe staple?

My #oldceline loafers and a double breasted trench coat.

LinkedIn URL: https://www.linkedin.com/in/juliannabass/

Website: https://www.juliannabass.com