In Conversation with Lisa Shrigley

Tell us about your background:

I am a seasoned marketing and eCommerce professional with a passion for storytelling. I’ve spent my career driving growth for fashion, retail, hospitality, and CPG companies by providing retail and product strategy, brand development, and campaign management for a wide range of brands like Anthropologie, Diageo, Moet-Hennessey, Landry’s, Tuft & Needle, etc.

I’m currently based in Phoenix, AZ, where I’m Head of Marketing and E-commerce for Devereux Golf- a fast-growing, creatively driven, DTC lifestyle golf brand. In this role I strategize and impact both brand and product marketing across all revenue and marketing channels. Building this startup to what it’s become has been one of the greatest joys of my career; my personal highlight was securing a collaboration with Michelob Ultra for the 2023 Superbowl that included a cobranded collection, a celebrity event activation, and a Superbowl commercial.

I also moonlight as an Adjunct Professor at Arizona State University- whose fashion program just merged with FIDM- where I currently teach Fashion Visual Merchandising and Capstone.
. I develop and teach curriculum that focuses on KPI and data analysis, market trend and consumer behavioral research, and implementation of merchant strategies that create measurable results and long-term growth potential.

I’m excited to expand my network and am currently looking for new opportunities to support a brand in either marketing, eCommerce, or visual merchandising. I am drawn to lifestyle brands; however, I am open to any opportunity that cultivates inspiration, creativity, and growth.

What do you wish you’d known when you started out?

Not all great opportunities will be obvious.

Best career advice you've ever received?

Hire the people who have the skills that can't be taught- You can't teach someone how to be tenacious, curious, or to have a good attitude, but you can train them how to do everything else.

What leadership qualities are important to you?

Mentorship. I believe a mentor's ability to identify someone's potential, provide them with challenging opportunities, offer feedback, and support their journey towards becoming an effective leader themselves is an integral quality in great leadership.

What has been the biggest challenge in your career so far?

I think one of the biggest challenges I have encountered in my career thus far was shifting from Corporate Retail to a fashion startup. Transitioning to an unestablished brand with a bare-bones team and limited resources definitely forced me to harness a level of resourcefulness and entrepreneurship that I never had before. It's been one of the hardest but most rewarding professional experience of my life to scale a startup brand.

And for fun, what is your favorite wardrobe staple?

I live and die by a simple, lightweight, grey crewneck sweater- I can dress it up, dress it down, layer it, and now even use it as a scarf after Amy Smilovic (Creative Director of Tibi) influenced me on social media...

LinkedIn: https://www.linkedin.com/in/lisashrigley/

Instagram: @lisa_shrigley