In Conversation with Karen Ferko

Written By Danielle Swift

Tell us about your background:

Over 20 years of Fashion PR/Marketing experience within both the luxury and mass accessories field with an emphasis on footwear. After a 14-year career at Stuart Weitzman heading up Global Communications and then Head of Marketing at Arezzo USA (Alexandre Birman & Schutz brands), I moved outside of the city to live on a farm with my fiancée and start my own consulting business Ferko Consulting.

What do you wish you’d known when you started out?

Your career is a marathon, not a sprint.

Best career advice you've ever received?

That it is good to fail - as you learn the most from your failures and you can build upon those life lessons as you pick yourself up!

What leadership qualities are important to you?

Compassion, Good Listener & Entrepreneurial Spirit

What has been the biggest challenge in your career so far?

Selling yourself and services to clients

And for fun, what is your favorite wardrobe staple?

Shoes

LinkedIn: https://www.linkedin.com/in/karenferko/

Instagram: @karenferko

Danielle Swift
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