In Conversation with Benjamin Rotnicki

Sep 27

Tell us about your background:
I am a customer-obsessed, analytical, and inclusive Marketing Executive with 22+ years of experience growing and reinvigorating high-profile ultra-luxury brands with a keen focus on adult beverage, hospitality, and consumer products. I ensure the customer journey and path-to-purchase are nurtured through a myriad of meaningful and measurable micro-moments that add real value and drive customer LTV. I define the vision for go-to-market strategies that enable sales and drive customer engagement. Leveraging my experience, I champion marketing strategy across functions, teams, and geographies to create a comprehensive digital experience. I am experienced in both start-up and global, matrixed enterprise environments. My expertise is in luxury, CPG, DTC, omnichannel, B2B, B2C, and retail brand marketing.

What do you wish you’d known when you started out?

The most important skills are the most transferable. The core tenants of connection, creativity, and business acumen are universal.

Best career advice you've ever received?

Lean into business problems with enthusiasm and curiosity -- that is when breakthrough and step change is born.

What leadership qualities are important to you?

Servant Leadership
Humility
Authenticity

What has been the biggest challenge in your career so far?

Driving rapid change within a largely traditional industry to keep pace with the consumer of today.

And for fun, what is your favorite wardrobe staple?

...I own 6 pairs of the same Rod Laver originals. LOL.

LinkedIn: https://www.linkedin.com/in/benjaminrotnicki/

Website: www.bravenewmarketing.com