In Conversation with Abigail Bruce

Tell us about your background:

For the past 25 years, I’ve been building brands such as L’Oréal, Nestlé and Nespresso on a global stage. I’ve led high-profile color collaborations for Pantone in the UK and Europe with iconic organizations such as the British Fashion Council and Vogue, Twinings Tea and the Colour of Optimism, the history and psychology of Coca-Cola’s infamous red as well as Austrian wafer brand Manner’s memorable pink. I’ve driven Maker&Son mobile showrooms (yes, vans!) across London and to the remotest areas of Scotland and Ireland visiting the homes and offices of journalists, tastemakers and influencers so they can experience ‘the most comfortable chairs in the world’. I've recently moved back to the US after many decades abroad and my plan is for that list of stand out strategies (and fun) to go on and on.

What do you wish you’d known when you started out?

Mostly just to believe in myself. And I guess I wish I'd done some internships or work experience days in different sectors between ages 17-20. As it turns out I ultimately did exactly what I set out to do... once I identified role models and role positions it all fell into place.

Best career advice you've ever received?

Under-promise and over-deliver.

What leadership qualities are important to you?

Clearly articulated vision and strong people and process management to ensure that leadership vision permeates throughout the culture.

What has been the biggest challenge in your career so far? 

Juggling my ambition with being a mum/mom that wants to be a part of kids' lives.

And for fun, what is your favorite wardrobe staple?

A great pair of tall brown boots with chunky heels. Can dress them up or down.

LinkedIn: https://www.linkedin.com/in/abigailbruce/

Website: abigailbruce.me

Instagram: @abigailbruce