Join us for a special café session in celebration of Aliza Licht’s lastest book release, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.
In the hybrid and often virtual landscape we now work in, the lines between personal and professional are blurred as we communicate nonstop in both obvious and subtle ways. Gone are the days of hoping your credentials speak for themselves. Instead, you need to control your narrative to set yourself apart from the crowd and convey who you are, no matter what the medium. Research shows that people will form a first impression within seven seconds of meeting you. If that is the case, we must all become adept at marketing ourselves, and that begins with building a strong personal brand.
Aliza Licht, bestselling author of Leave Your Mark, knows how to help you answer the question: What’s on brand for you? As a former communications executive, Licht taught herself how to authentically tell a brand’s story and foster a passionate fan base around it as the person behind the wildly popular anonymous social media persona DKNY PR GIRL. Once her identity was revealed, Licht pivoted from her corporate work and rebranded herself as someone with a multimedia personal brand that includes two books, a podcast, speaking engagements, newsletters, a private online community, and a creative brand marketing and digital strategy consultancy. Now in her new book ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. (Union Square & Co.; April 18, 2023), Licht shares her insider strategies for developing your own personal brand to ensure your name gets dropped in rooms you’re not in, and you are put in a position to succeed because people know the value you add. As Licht explains, a well-defined personal brand can secure your professional longevity because what you do today may not be what you do tomorrow.
Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of “America's Next Top Mentors” by The New York Times and Business Insider's “Top 20 Most Innovative Career Coaches.” As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. She lives in New York City with her husband, two children, and two dogs.
Café Co-Lab's are small, weekly networking groups focused on specific topics. They are an opportunity for co-lab members to connect, share resources , and engage with other members.
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