In Conversation with Jelena Beliard
Tell us about your background:
My career began in 2000 when I relocated to New York to work as a web designer for one of the first internet companies in America, where I designed pioneering e-commerce sites. My educational background includes a Master's degree from the prestigious Central Saint Martins in London, as well as BA in Graphic Design.
Throughout my career, I have specialized in reimagining brands and experiences to drive relevancy and propel customer engagement and business growth. I excel at bridging the gap between vision and desired outcomes, crafting roadmaps to success. My expertise includes assembling and leading high-performing teams, leveraging data-driven insights, and implementing large-scale change to achieve ambitious goals.
Known for fostering innovation and creativity, I have served as a trusted advisor to C-suite executives, shaping strategy and culture to evolve brands. I offer a unique blend of American business acumen and European sensibility, with previous experience at renowned companies including Vanessa Bruno, Sézane, Etam, Victoria's Secret, Victoria's Secret PINK, J.Crew, Madewell, and Coach.
I am an optimistic and curious individual, always seeking inspiration in culture, art, design, and experiences.
Vanessa Bruno
Vanessa Bruno
What do you wish you’d known when you started out?
Be clear about what you want and define your own story/find your voice. Set yourself apart from the rest.
Best career advice you've ever received?
You are who you know. Networking is important. Telling your story and your dream ( when it comes to work ) will get you far. Fail and try again. Push for what you want and you will get it eventually - no doubt about it.
What leadership qualities are important to you?
Transparency. Clarity. Being able to articulate your vision and let people do their work. Hire the best.
What has been the biggest challenge in your career so far?
Finding new interesting projects to work on. Stopping repeating the same type of work I did.
How do you define success in your career, and how has that definition evolved over time?
Do it on my terms. Being able to be your authentic self while doing what you love and are good at. That is success.
How has networking contributed to your professional growth and success?
It's really who you know but more then the network its people you worked with. That is what really matters the most.
What are your top networking tips for building strong connections in your industry?
Develop authentic connections. Try to work with as many different people as possible. Welcome change, discomfort. Move around. Ask for introductions. Pitch your ideas to people you want to work with. Stay curious. Stay close to and seek people you can learn from. Nurture your community.
