In Conversation with Grace Liu
Tell us about your background:
I'm a brand-builder specializing in integrated marketing and social media within the Fashion and Beauty space, with a decade's experience at brands like Calvin Klein, Laura Mercier and Gilt. I grew up being absolutely obsessed with fashion magazines and the brands that advertised in them, and for this reason moved to NYC after undergrad to pursue a Fashion Marketing degree at Parsons. My start in the industry coincided with the advent of social media as the new form of advertising, so I built my career driving digital and social media consumer engagement for both established global brands and startups.
I recently created my own marketing consultancy, GL Consulting. In this next phase of my journey, I hope to leverage my passion and background at global brands to be a strategic advisor and resource to new founders as they build their dream businesses, starting at the core with brand storytelling. You can learn more and reach me at gracemarieliu.com
What do you wish you’d known when you started out?
Your network is the most important aspect of your career, next to your actual work. The companies can come and go, but the people will stay with you. Take the time to foster these relationships.
Best career advice you've ever received?
Think like an owner, no matter what the level or role you're in.
What leadership qualities are important to you?
Having the vision, agility and tenacity to drive change, and always making sure to have a fun!
What has been the biggest challenge in your career so far?
The biggest challenge (and opportunity) in my career so far has definitely been starting my own consultancy. From working with clients from different industries to learning how to scale the practice, it's been an interesting ride so far with lots more to learn.
And for fun, what is your favorite wardrobe staple?
A silk slip dress in every color.
LinkedIn: https://www.linkedin.com/in/gracemarieliu/
Website: https://www.gracemarieliu.com
Instagram: @gracemarieliu
