In Conversation with Bernadette Fitzpatrick

Dec 12

Tell us about your background:

Rare full-stack marketing/creative executive, passionate brand building storyteller. I have a proven track record of developing and evolving brand DNA and expression for global fashion and beauty brands, from startups to legacy brands. I am a leader that drives BOTH brand AND performance to engage and delight consumers and drive traffic and conversion. I started my career as a creative and am now using both my right and left brains as an established CMO.

What do you wish you’d known when you started out?

That not everyone's path is linear, and its always the best route forward to follow your intuition and passions.

Best career advice you've ever received?

Take every call, you learn something from everyone you talk to.

What leadership qualities are important to you?

Kindness, passion for company/people and brand, vision and humanity.

What has been the biggest challenge in your career so far?

Being hired because of my specific talents and experience, but not trusted to do what I was hired to do.

And for fun, what is your favorite wardrobe staple?

Great shoes – always.

LinkedIn: https://www.linkedin.com/in/bernadettefitzpatrick/

Website: bernadettefitzpatrick.com