In Conversation with Alicia Proctor
Tell us about your background:
Alicia Proctor is a Senior Executive, Visual Experience and Store Design leader who creates best in class visual storytelling for iconic/ luxury brands. She has led the visual strategy for Lancôme, Dior, Estée Lauder Companies Global Designer Fragrance division and Clinique NA. Her expertise includes designing innovative environments capturing the brand vision and elevating the consumer journey.
Alicia is a strategic visionary with an emphasis on in-store execution. Her innovative visual concepts elevate brands in-store and drive consumer engagement and profitability, no matter the size of her budget.
She volunteers, and mentors’ young women and served on Estée Lauder BCA Fundraising Board, TWYLS/The Young Women’s Leadership School, East Harlem, The Women’s Leadership Network Estée Lauder, The Estée Lauder Creative Visionary Mentorship Pillar and currently a member of the Retail Design Institute Board.
Alicia grew up in Southern California and Ketchum, Idaho, where she was a competitive figure skater. She studied at Parsons in Paris and the American University and speaks French fluently. Alicia earned a Bachelor’s Degree from Chapman University in French and Design.
She loves to travel, explore Paris, stand-up paddle boarding, skiing, swimming, and yoga. Alicia lives in the town of Rye, New York with her husband, Adam, son, Aidan and Samoyed, Aolani.
What do you wish you’d known when you started out?
Keep networking,, stay in touch, and take time for work life balance.
Best career advice you've ever received?
Do what you love and you will never have to work one day in your life. That was from Dalia Chammas the President from Lancome who worked her way up and started her career behind the counter. That is where is started my beauty career.
What leadership qualities are important to you?
Empathy, inclusivity and honest feedback.
What has been the biggest challenge in your career so far?
The pandemic and constant Sr. Leadership Corporate changes within my organizations.
And for fun, what is your favorite wardrobe staple?
Something in hot pink or fuchsia my signature color.
LinkedIn: https://www.linkedin.com/in/visualmerchandising-alicia-proctor/
Website: www.aliciaproctor.com (Portfolio)
Instagram: @apvisualexperience
