An introduction into social media for brands. Learn how to build your social community, find your audience, and establish your brand voice.

This workshop is led by co-lab member Jennifer Tsou. Jennifer is a Brand Marketing and Communications professional with over 13 years of experience in the US and Asia.

Before striking out on her own, Jennifer was previously at Rainbowwave PR agency in New York where she was responsible for events and activations, influencer and celebrity outreach for 4 international clients including Vilshenko, Perfect Moment, Sarah & Sebastian and KALITA. She has had extensive experience launching brands in New York, including former luxury jeweler Nirav Modi where she led the marketing and communications for the brand’s US launch.

Prior to that, Jennifer lived in Beijing, Shanghai, and Hong Kong, working for luxury retailer Lane Crawford where she was responsible for Press Relations and Marketing as the iconic store was expanding into China.

Jennifer is a Texas native and currently based in New York.

www.rarebirdconsutling.co

Please note, to ensure our speakers have a full and engaged session, we accept cancellations up to 24 hours in advance. Multiple missed sessions before the 24 hour cutoff will result in a temporary hold on your account to register for future workshops. If you are unable to attend, please either cancel your Eventbrite ticket or contact info@jointhecolab.com

*Please note all ticket sales are final & no refunds will be granted*