Join us as co-lab member Tiffany Wheat interviews Regina Connell, founder of Collective Work, and She Gone founder Hilary Fenet about reinventing the hospitality industry.
Regina Connell
Regina has over 20 years of experience in creating brands, products, communications, and experiences from the customer’s perspective. She grew up around storied Asian hospitality brands known for impeccable service, and has translated that into a career helping brands transform their customers from wary, apathetic “users” into loyal fans and advocates.
She’s honed her skills in customer insight, strategy, brand, and communications at Apple, Booz, and Landor, and has advised companies and institutions ranging from iconic brands and institutions such as Starwood, LEGO, Toyota, Nike, UC Berkeley and Stanford, to modern luxury brands such as Heath, Guittard, Good Eggs, Fyrn, Cle Tile, and East Fork. Recently, she’s been working with several stealth luxury hospitality ventures to develop new offerings.
Creative projects include The Joss Collective, a selective salon and membership network for seasoned grownups; design/craft magazine Handful of Salt; and By Invitation, a community for women leaders in creative fields.
An early leader in the impact investing movement, she’s been an advisor to Good Capital - a first-of-its-kind impact investment fund; an organizer of Social Capital Markets (SOCAP); and a founding partner and board member of Social Venture Partners.
Hilary Fenet
Prior to starting She Gone, Hilary spent most of her career at a fundamental equity group within Citadel, where she managed a strategy that required frequent travel across the US and Europe.
After leaving the fund, Hilary spent her 1 year non-compete traveling around the world surfing and summiting some of the world's highest mountains. Living out of hotels and AirBnb’s for a full year exacerbated the pain points she experienced as a business traveler and added more to the mix as a leisure traveler, especially around safety.
Coupling her own experiences with the short comings in the hospitality industry and her first-hand view of the rise in female travelers, she started a company that solves for the customer experience of a demographic that has historically been overlooked, but now makes almost 80% of consumer decisions.
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