Alexa Steiner interviews Julianne Fraser, founder of Dialogue, about how Influencer Marketing is changing the way consumers engage with brands.

Dialogue is a digital brand marketing consultancy; they amplify the stories of creative brands through influential voices.

Julianne Fraser is a digital marketing expert who launched her career in New York City just as brands began to understand the value of social media and digital influencers in their marketing strategies. Gaining valuable experience in these tactics early on, Julianne catapulted her career by creating and managing strategies for global lifestyle brands.

During her time at Ian Schrager Hotels, she established a digital media strategy for the company’s 20+ brands and created one of the industry’s first influencer marketing programs. From there, Julianne moved to Lacoste where she managed digital communication in North America, including social media, content marketing, advertising, digital PR and influencer marketing.

Julianne then joined a startup accelerator, consulting several high-profile start-ups such as Capsule Pharmacy, Care/of Vitamins and Plated on their growth plans. In 2017, Julianne launched Dialogue New York, a digital marketing consultancy, that has supports over 40 global luxury and lifestyle brands based in New York, Paris, Tokyo and Milan.

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