Join us for Building a Sneaker Brand with Sarah Sukumaran, Founder of Lilith NYC.

Sarah Sukumaran was born and raised in Queens, NY. She is the founder and CEO of Lilith NYC, a sneaker startup launching Summer 2021. Sarah started Lilith NYC, largely motivated by the fact that womxn are overlooked by the sneaker industry and that the industry forces a very one-dimensional view of how womxn are to show up in sneaker culture. A view that continues to perpetuate the tropes that womxn have to be tomboys to be considered sneaker enthusiasts vs womxn exploring and expressing their style, gender, and sexuality across a spectrum.

Lilith NYC is very much about embracing our divine feminine energy, our Shakti, and recognizing a womxn’s agency to show up as they wish. Most recently, she was Director of Product (Data Science and Models) at Nike where she was responsible for building and deepening a holistic view of Nike's consumers through data and analytics and applying those insights to inform the development and growth of digital services, content, and experiences for Nike’s consumers.

Prior to working at Nike, Sarah was Head of Product at Jirafe, an e-commerce analytics startup that was subsequently acquired by SAP in 2016. She has spent most of her career in the Enterprise SaaS space, leading teams of product managers and engineers. Sarah has a BS in Business Management from Babson College.

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