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Café co-lab: Marketing Lunch Hour: Retention Marketing

Join us as co-lab member and Director of Social Strategy, Essense of Australia, Libby Gluck, and Destinee Berman, Founder of Future Digital, lead a discussion surrounding hot topics in marketing with special guests Melissa Burkheimer, CEO of Melissa Burkheimer Studios and Host of The Design Business Show, Stacey Marty, Digital & Brand Strategist Stacey Marty Consulting, and Audrey Overcast, Sr Manager Retention Marketing at Porter Road. The Marketing Lunch Hour is open to all Co-Lab members, and marketers of all levels. We encourage everyone to bring questions, and share their insights and learnings from past and current roles.

Destinee Berman, Founder of Future Digital

Destinee Berman is a growth marketer with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.

Melissa Burkheimer, CEO of Melissa Burkheimer Studios and Host of The Design Business Show

Melissa Burkheimer is known for designing high-converting brand campaigns for product launches. With expertise spanning brand design & strategy, email copywriting, landing pages, product launches and ideation she stays at the forefront of the ever-evolving world of digital design and online marketing. Melissa's focus on conversion design ensures seamless experiences that inspire action from ideal customers, keeping them coming back for more. 

By killing her parents' dream of becoming a popstar, she created her virtual design + branding agency, fulfilling her own dream of getting paid to be creative while being home with her kids. 

When she's not bringing her clients' big picture dreams to life, she's probably daydreaming about her new mascara line, lounging by the pool, and making a plan for her plans.

Libby Gluck, Director of Social Strategy, Essense of Australia

Experienced community-driven marketing professional with 15 years of experience in fashion, lifestyle, and philanthropy with a strong background in Brand Marketing, PR, Corporate Social Responsibility (CSR), and Strategic Partnerships.

Stacey Marty, Digital & Brand Strategist Stacey Marty Consulting

Stacey Marty is a brand builder with 15 years of experience helping brands in the fashion, wellness, lifestyle and tech spaces articulate their unique positioning and scale their businesses. She has worked with public companies as well as start-ups and is passionate about creating and growing values-driven brands that help humans live happier, healthier lives.

Audrey Overcast, Sr Manager Retention Marketing at Porter Road

Passionate about combining analytics, brand strategy, and best design practices to create a customer lifecycle that turns prospective customers in the awareness stage into long-term brand advocates.

I am a marketing professional with 10+ years overall experience and 4+ years of eCommerce experience in direct-to-consumer products, primarily within the fashion, beauty & CPG industries. In addition to website management, product merchandising, CRM email and SMS marketing, loyalty and digital marketing expertise, I have an excellent understanding of the sales, production, and logistics sides of the business. I am a self-starter with a very strong work ethic, the ability to learn new skills quickly and am able to balance creative and analytical work.

Café Co-Lab's are small networking groups focused on specific topics. They are an opportunity for co-lab members to connect, share resources, and engage with other members.

All co-lab events are free to members. Zoom details will be posted on the day of the event in our private community Slack in the #cafe-co-lab channel. All questions can be directed to info@jointhecolab.com. To become a member and receive access to these exciting events, join us here.

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August 2

Café co-lab: Mid-Year Planning Session & Conversation with Coach Keren Eldad (PCC)

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August 16

Colab Book Club: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek